James Investment

We partnered with James Investment to re-think their TV video commercial strategy-shifting their focus from overwhelming finance talk to focusing on common challenges that people run into before they retire: - Will this help secure my retirement for the rest of my life? - Will this allow me to spend more time with my grandchildren? - Can I travel without stressing about my retirement fund? This series of video commercials helps to answer those questions for multiple age groups in an emotionally relatable way.